1. Who are the artists, producer and director behind it?
Artist- Kid Ink and Fetty Wap.
Producer- DJ Mustard and Twice as Nice.
Director- Mike Ho.
2. What's the record label?
Record Label- Tha Alumni Music Group, 88 Classic, RCA Records
3. Who are the target audience?
The target audience are teenagers and a person who likes rap
as it is a song with a good beat to it which makes you want to dance yet there
are still elements of rap in it.
as it is a song with a good beat to it which makes you want to dance yet there
are still elements of rap in it.
4. Is there a narrative? If so, what’s the story?
Kid Ink attempts to plan a surprise wedding for his boo while
battling tabloid fodder, which irks his girlfriend-- nothing is what it seems
at surface level. There's a happy ending though, including a wedding party.
battling tabloid fodder, which irks his girlfriend-- nothing is what it seems
at surface level. There's a happy ending though, including a wedding party.
5. Describe some of the cinematography; including camera
work, editing, filters & special effects.
work, editing, filters & special effects.
They use MID SHOTS, CLOSE UPS, ESTABLISHING SHOT, EYE LEVEL,
and LOW ANGLE SHOTS. They use fade and mainly cut transitions. There was a
filter when the wedding was happening making it look lighter.
and LOW ANGLE SHOTS. They use fade and mainly cut transitions. There was a
filter when the wedding was happening making it look lighter.
6. Describe the mis-en-scene- costume, lighting, make-up,
props, acting.
props, acting.
The costumes are very casual and are what you would normally
wear if you were just going out and then at the wedding Kid Ink wears a gold
suit and the girl is wearing a wedding dress with everyone else in smart
clothing. Most of the lighting is from the sun but there is light in the
background when Kid Ink and Fetty Wap do their solo. The main props are the
cars, TV and wedding set.
wear if you were just going out and then at the wedding Kid Ink wears a gold
suit and the girl is wearing a wedding dress with everyone else in smart
clothing. Most of the lighting is from the sun but there is light in the
background when Kid Ink and Fetty Wap do their solo. The main props are the
cars, TV and wedding set.
7. What make it successful?
It’s successful as it’s very bright so it isn’t depressing
and at the end there is a bit of comedy with the guy singing at the wedding.
and at the end there is a bit of comedy with the guy singing at the wedding.
WWW: A detailed analysis, demonstrating a good understanding of the codes and conventions of music videos. Well done.
ReplyDeleteEBI: Be more specific about lighting - check out the different lighting terms linked here - and reply to this comment with more detailed information please. http://www.mediacollege.com/lighting/terminology/
The lighting used in the video includes AMBIENT LIGHT throughout most of the video especially in the outside scenes. It also includes INCIDENT LIGHT in a lot of scenes as the sun is there and also there are lights on in other scenes. In the wedding scene when Kid Ink and his soon to be wife have HARD LIGHT shining straight onto them making them seem like they are glowing as they are the main subjects in the scene which is very effective.
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